The PUR Logo The PUR brand logo.

The PUR brand of water filters was created by Recovery Engineering, Inc., which later sold the brand to manufacturing giant Procter & Gamble. The PUR lines of outdoor products were sold to Katadyn USA, a Swiss-owned company that also specializes in water filtration and treatment systems. With all or PUR’s products being handled by P&G, its Minneapolis manufacturing plant was closed in 2004.

Children's Sage Drinking Water The Children's Safe Drinking Water organization, by Procter & Gamble.

Many refrigerators use PUR water filters, including those made by Whirlpool and Kenmore; though Pur mostly focuses on faucet mount filters, coolers, and water pitchers and dispensers.

PUR strives to be active in a variety of humanitarian causes. In 2004, they started the Children’s Safe Drinking Water program, designed to improve the quality of water for countries in need. In order to distribute clean water to impoverished communities around the world, PUR has teamed up with other organizations such as World Vision, Aquaya Institute, USAID, the USA Centers for Disease Control and Prevention, PSI, CARE, Save the Children, and more.